Think about property like a strategist.

Short memos on buying property well — frameworks, data signals and clear thinking for buyers who want to approach the market differently.

Buyer Strategy

Why the Street Matters More Than the Suburb

Suburb data is everywhere. Street data has to be earned on foot. Why two houses in the same postcode can live completely different decades — and how to read street-level signals before you offer.

Ben Drayton·31 May 2026Read →

Buyer Strategy

When to Walk Away From a Property (and Why It's Your Strongest Lever)

The walk-away discipline isn't pessimism — it's the clearest signal of preparation. Setting your ceiling, separating the agent's urgency from your own, and exiting cleanly when the maths stops working.

Ben Drayton·31 May 2026Read →

Process & Due Diligence

Property Due Diligence Checklist: What to Check Before You Exchange

Due diligence has an asymmetry problem — the cost is visible, the benefit isn't. The five checks every Sydney buyer should run before exchange, how to use them as leverage, and the 72-hour rule.

Ben Drayton·31 May 2026Read →

Process & Due Diligence

How to Negotiate When Buying a Property

A three-lever negotiation framework — comparable sales, finance readiness, walk-away price. Diagnose the vendor first, then negotiate. The approach I use with Pomona clients.

Ben Drayton·31 May 2026Read →

Process & Due Diligence

How to Evaluate a Property: The 3 Ps and 4 Ls Framework

A two-layer framework for evaluating any property before you buy — the 3 Ps trade-offs (Position, Property, Price) and the 4 Ls of asset quality (Land, Light, Location, Layout). The framework I use with every Pomona client.

Ben Drayton·31 May 2026Read →

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